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Digital Marketing Fundamentals - Social Media Strategy
1 - Einfuhrung
1 - Intro and welcome to the course (0:35)
2 - Social Media Marketing Basics
2 - Social Media vs Traditional Media (5:21)
3 - Social Media Landscape Overview (10:52)
4 - Social Media from a Users point of view (5:10)
5 - Social Listening understanding our target audience (6:19)
6 - Finding your Competition and learn from their mistakes (4:44)
7 - Creating Personas to help you with content creation (9:01)
3 - Setting Goals for Social Media Marketing
8 - Common goals for Social Media Marketing (7:56)
9 - SMART Goals in Social Media Marketing (5:34)
10 - Identifying the right Numbers and Metrics to track (8:31)
4 - Creating Content and building a community
11 - Understanding the different types of media Owned Earned and Paid (5:18)
12 - Social Proof creating credibility (11:02)
13 - Social Proof how to get more authentic reviews and people to vouch for us (7:31)
14 - How to build a community (5:45)
15 - What should you post on Facebook and Instagram (5:59)
16 - What should you post on Twitter and LinkedIn (4:10)
17 - What should you post on YouTube and TikTok (5:57)
18 - Creating a long term strategy (6:50)
5 - Branding 101
19 - Why Branding is essential on Social Media (6:54)
20 - How to become a Brand (6:49)
21 - Finding the right tone of voice (4:27)
4 - Social Media from a Users point of view
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