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Google Ads Essential Training (2022)
01 - Introduction
01 - The power of Google Ads (1:20)
02 - Pay-per-Click Advertising
01 - An overview of Google Ads (1:52)
02 - Understand consumer intent in Google Ads (2:17)
03 - Where Google Ads appear (1:51)
04 - How Google Ads appear (1:52)
05 - Benefits of using Google Ads (2:36)
06 - The structure of Google Ads (3:28)
07 - How the Google Ads auction works (3:55)
03 - Before Getting Started
01 - Define your goals (2:27)
02 - Define your customers (2:16)
03 - Set realistic expectations (3:11)
04 - Getting Started with Ads
01 - Sign up for Google Ads (1:55)
02 - Google Ads dashboard (5:43)
03 - Google Ads campaigns (6:30)
04 - Ad groups in Google Ads (1:08)
05 - Ads, keywords, and insights in Google Ads (4:23)
05 - Researching Your Keywords
01 - How keywords work (2:56)
02 - Brainstorm keyword ideas (2:24)
03 - Tools to help with keyword ideas (5:07)
04 - Use Google Keyword Planner for ideas (4:04)
05 - Evaluate keyword search volume (4:27)
06 - Targeting with Keywords
01 - Options for targeting with keywords (1:08)
02 - Broad match targeting (1:08)
03 - Phrase match targeting (1:44)
04 - Exact match targeting (1:56)
05 - Negative match targeting (1:16)
07 - Creating Your First Google Ads Campaign
01 - Choose a campaign goal in Google Ads (3:24)
02 - Calculate customer lifetime value (2:22)
03 - Decide on your budget in Google Ads (2:46)
04 - Set your bids in Google Ads (2:28)
05 - Set locations and audiences in Google Ads (8:06)
08 - Creating Your First Advertisement
01 - Write a great ad for Google Ads (4:03)
02 - Create an ad group and ad keywords (4:49)
03 - Create responsive search ads (6:25)
04 - Add ad extensions in Google Ads (4:01)
05 - Set your budget in a Google Ads campaign (2:11)
06 - Review and adjust campaigns in Google Ads (2:32)
09 - Advanced Advertising Tracking
01 - Connect Google Analytics to Google Ads (3:39)
02 - What is conversion tracking (2:21)
03 - Set up conversion tracking (10:53)
04 - Review conversion data in Google Ads (2:44)
10 - Monitoring Your Advertisements
01 - Reports available in Google Ads (5:09)
02 - Campaign reports in Google Ads (5:42)
03 - Search term reports in Google Ads (2:41)
11 - Key Optimization Strategies
01 - Key optimization tips (4:36)
02 - Set up Google Ads campaign experiments (7:35)
03 - Review bid adjustments in Google Ads (6:22)
12 - Conclusion
01 - Continue working with Google Ads (0:57)
06 - Review and adjust campaigns in Google Ads
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