What you'll learn

  • What is programmatic advertising from a 10,000-foot perspective
  • Advertising strategy and how programmatic fits into digital marketing processes 
  • How programmatic has impacted digital marketing
  • What is the difference between Header Bidding and Waterfalls, and why is it important?
  • How to Make Better Decisions about Your Digital Advertising

Who is this course for

  • Professionals in digital advertising
  • Anyone with an experience in social media who wants to branch out into other forms of digital advertising
  • Broadcast media professionals interested in learning more about digital advertising
  • TV professionals and salespeople interested in learning about digital
  • Students studying digital marketing who want to learn more about the industry

After completing this course, you will be able to distinguish how Programmatic Advertising differs from others and how it can best benefit you.

With this, you can get free access to

  • Course Materials for Life
  • Expertise in all things Programmatic Advertising

About Us

Over 100,000 students have received instruction from this online academy in topics including Lift Style, Fitness Training, Cyber Security, Ethical Hacking, Facebook Ads, SEO, Email Marketing, eCommerce, Business Investing, Social Media Marketing, Launching Your Own Business, and Marketing/Ad Agency!

We provide a wide variety of top-notch online courses that educate through real-world examples from subject matter experts and tried-and-true research, all supported by top-notch, studio vocally narrated videos! Teaching practical life skills, which are crucial in today's environment, is the focus.

Every course offered by this online learning academy is instructed by subject-matter specialists who genuinely love what they do and want to share it with others.

Course Curriculum


  1 - Introduction to Programmatic Advertising
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  2 - Digital Marketing Introduction Programmatic Advertising
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  3 - Programmatic vs RTB Defining RTB and Programmatic
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  4 - Auctions Waterfalls Header Bidding and all about Programmatic Auctions
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  5 - Recap & Thank You
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Frequently Asked Questions

When does the course start and finish?

The course has begun and will never stop! You set the start and end dates for this entirely self-paced online course.

How long do I have access to the course?

Lifetime access—how does that sound? You receive unrestricted access to this course after registering for as long as you like, on any device you own.

Do I get a certificate?

Yes, when you complete the course, you will receive a certificate of completion which you can happily add to your resume or LinkedIn profile.

Can I cancel my subscription?

Yes you can. You have a 15-days money-back guarantee.