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Introduction To Programmatic Advertising - Digital Marketing
1 - Introduction to Programmatic Advertising
1 - Welcome to Programmatic Advertising Digital Marketing in Todays World (1:06)
2 - High level what is programmatic advertising and what are the advantages (4:24)
2 - Digital Marketing Introduction Programmatic Advertising
3 - Digital Marketing Introduction Qualifying Media and Ad Standards (4:37)
4 - How it Works A walkthrough of the programmatic process (5:01)
5 - The Programmatic Process In Action Walking Through the Process (4:50)
6 - Data Enhanced Ad Buys Using DMPs to Make More Informed Buying Decisions (3:30)
3 - Programmatic vs RTB Defining RTB and Programmatic
7 - Programmatic vs RTB They are not one in the same so what are they (4:18)
8 - Reporting Go beyond Impressions and Clicks and Discover Response Win & Fill (4:08)
9 - Setting Pricing in a Programmatic Environment (6:52)
4 - Auctions Waterfalls Header Bidding and all about Programmatic Auctions
10 - Auctions An Introduction to First & Second Price Auctions in Digital Marketing (3:31)
11 - Traditional Waterfall Digital Marketing Process of Serving an Ad (8:52)
12 - Header Bidding Programmatic Advertising 20 Digital Marketings New King (4:26)
13 - Mobile Header Bidding How This Auction Works Specifically InApp (5:24)
5 - Recap & Thank You
14 - Recap Thank You and Bonus Lecture (2:06)
3 - Digital Marketing Introduction Qualifying Media and Ad Standards
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