5. How to become #1 - content, engagement & other on-page SEO factors

Learn Digital Marketing (12 Courses in 1)

1. Blue pill or red pill Why digital marketing is the key

2. Digital analytics - which half of a dollar is lost

1. Introduction (2:01)
2. Website analytics - basic stats part 1 (9:48)
3. Website analytics - basic stats part 2 (6:16)
4. METRICS, DIMENSIONS & CUSTOM REPORTS
5. Website tracking - events (5:37)
6. Website tracking - conversions (6:56)
7. User behavior tracking (5:41)
8. Companies tracking (4:55)
9. Trends & brand monitoring (5:41)

3. Customer relationship management - are you afraid to buy from a stranger

4. Email marketing - old, but not rusty

5. Digital marketing automation - leave boring stuff to the machines!

1. Introduction (1:08)
2. What can you automate Automation workflows. (6:08)
3. Digital marketing automation - email (6:36)
4. Digital marketing automation - website (6:30)
5. Digital marketing automation - deals and databases (7:27)

6. Search engine optimization - it’s good to be liked by Google

1. Introduction (1:17)
2. How does a search engine work Ranking factors (2:25)
3. SEO keyword research (7:33)
4. How to monitor your position in Google search results (9:22)
5. How to become #1 - content, engagement & other on-page SEO factors (10:54)
6. How to become #1 - links from external websites & other off-page SEO factors (8:52)

7. Search engine advertising - if you can’t beat them, out-advertise them

1. Introduction (1:47)
2. Account structure & keyword match types (7:32)
3. Conversion tracking & negative keywords list (5:42)
4. Campaigns and bidding strategies (10:22)
5. Ad groups and ads creation (13:28)
6. Search ads optmization (7:07)
7. Advertising on Bing search - import from Google Ads (4:51)

8. Content marketing - it’s not the king, it’s the kingdom

9. Social media marketing - you are what you tweet

10. Social media advertising - gasoline for your promotion

11. Display advertising - complete automation of buying and selling is inevitable

12. Video marketing & advertising - the power of storytelling

13. Mobile marketing & promotion - must have the precious

14. How you became Digital Marketing Manager

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