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Learn Digital Marketing (12 Courses in 1)
1. Blue pill or red pill Why digital marketing is the key
1. Introduction (1:53)
2. Digital analytics - which half of a dollar is lost
1. Introduction (2:01)
2. Website analytics - basic stats part 1 (9:48)
3. Website analytics - basic stats part 2 (6:16)
4. METRICS, DIMENSIONS & CUSTOM REPORTS
5. Website tracking - events (5:37)
6. Website tracking - conversions (6:56)
7. User behavior tracking (5:41)
8. Companies tracking (4:55)
9. Trends & brand monitoring (5:41)
3. Customer relationship management - are you afraid to buy from a stranger
1. Introduction (1:34)
2. What you can do with a modern CRM (5:38)
3. How to use a CRM system in practice - configuration (7:18)
4. How to use a CRM system in practice - contacts management (4:22)
4. Email marketing - old, but not rusty
1. Introduction (1:14)
2. How email marketing works (3:53)
3. Email marketing in practice - configuration (9:56)
4. Email marketing in practice - campaigns (7:27)
5. Digital marketing automation - leave boring stuff to the machines!
1. Introduction (1:08)
2. What can you automate Automation workflows. (6:08)
3. Digital marketing automation - email (6:36)
4. Digital marketing automation - website (6:30)
5. Digital marketing automation - deals and databases (7:27)
6. Search engine optimization - it’s good to be liked by Google
1. Introduction (1:17)
2. How does a search engine work Ranking factors (2:25)
3. SEO keyword research (7:33)
4. How to monitor your position in Google search results (9:22)
5. How to become #1 - content, engagement & other on-page SEO factors (10:54)
6. How to become #1 - links from external websites & other off-page SEO factors (8:52)
7. Search engine advertising - if you can’t beat them, out-advertise them
1. Introduction (1:47)
2. Account structure & keyword match types (7:32)
3. Conversion tracking & negative keywords list (5:42)
4. Campaigns and bidding strategies (10:22)
5. Ad groups and ads creation (13:28)
6. Search ads optmization (7:07)
7. Advertising on Bing search - import from Google Ads (4:51)
8. Content marketing - it’s not the king, it’s the kingdom
1. Introduction (1:06)
2. What content can you create and what makes great content (5:56)
3. Copywriting tips and tricks (9:29)
4. How to create visual types of content (4:36)
9. Social media marketing - you are what you tweet
1. Introduction (1:29)
2. Specificity of social media (7:00)
3. Social media personality and type of posts (5:25)
3.1 Examples of Great Posts Types
4. Posting, posting strategy and schedule (7:58)
4.1 Social Media calendar template
5. Social media marketing optimization (3:02)
10. Social media advertising - gasoline for your promotion
1. Introduction (1:06)
2. Advertising on Facebook and Instagram (15:37)
3. Advertising on LinkedIn (6:18)
4. Advertising on Twitter (6:13)
11. Display advertising - complete automation of buying and selling is inevitable
1. Introduction (1:24)
2. Types of display ads (5:28)
3. Remarketing and standard display ads in practice (7:44)
4. Direct buy vs real time bidding (3:29)
12. Video marketing & advertising - the power of storytelling
1. Introduction (1:17)
2. Types of video and video ads (5:51)
3. Marketing and advertising on YouTube (12:14)
4. Video marketing platforms (2:15)
13. Mobile marketing & promotion - must have the precious
1. Introduction (1:31)
2. Marketing package & app store optimization (8:06)
3. App promotion (4:23)
14. How you became Digital Marketing Manager
Conclusion (2:58)
3.1 Examples of Great Posts Types
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